On Monday, May 4, the Buffalo Technology Community held the third BarCamp unconference. This BarCampBuffalo had a theme: Social Media (aka Social Computing, Social Networking). This was a great opportunity to discuss the topic which has been on my mind: Social Computing in the Enterprise.
Though we wouldn’t think twice about it, social computing has been around since the beginning of enterprise computing. Some examples of social software include: email, blogs, wikis, instant messaging & presence awareness, media sharing, social bookmarking & search, social networking, and web conferencing. The latest wave of social computing applications and standards are often dubbed Web 2.0 or Collaborative Software.
My objectives for this open discussion were to:
- Define Social Computing and contrast it with Social Networking
- Highlight prevalent Web 2.0 themes
- Discuss why we’re increasingly seeing “Everything” 2.0
- Share the Business Drivers and Challenges of using Social Software in the Enterprise
- Share an Enterprise 2.0 Implementation Framework
- Cover the Value Proposition of Social Software
- Highlight the intersection of Marketing 2.0 and Social Software
The presentation I delivered:
Social Computing In The Enterprise BarCampBuffalo Open Discussion
View my SlideShare.net presentations.
Business Drivers for Enterprise 2.0
- Cost Reduction
- Employee Engagement
- Encourage Bottom-up Innovation
- Collective Intelligence
- Enhanced Collaboration, Community-building
- Collaborative Decision Making
- Email Reduction
- Knowledge Retention & Management
- Increased Adoption, Greater Value
- Effective, Real-Time Communication
- Connecting with Customers
- Cultivating Prosumers [Producer/Consumer]
Business Challenges Implementing Enterprise 2.0
- Creating Business Case/ROI Justification
- Cultural Dynamics
- Policies for Participation
- Controlling the Message
- Organizational Boundaries Are Blurring; IP Evaporation
- Concerns Sharing “Work-in-Progress” vs. “Publication”
- Who Disseminates the Message?
- Permanence of Message
- “Diamonds Web publications are forever.”
- Record Retention & Regulatory Compliance
- Additional Communications Channels to Cultivate/Maintain
- Require Additional Resources
How do you feel about Social Computing in Enterprise?
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