On Monday, May 4, the Buffalo Technology Community held the third BarCamp unconference. This BarCampBuffalo had a theme: Social Media (aka Social Computing, Social Networking). This was a great opportunity to discuss the topic which has been on my mind: Social Computing in the Enterprise.
Though we wouldn’t think twice about it, social computing has been around since the beginning of enterprise computing. Some examples of social software include: email, blogs, wikis, instant messaging & presence awareness, media sharing, social bookmarking & search, social networking, and web conferencing. The latest wave of social computing applications and standards are often dubbed Web 2.0 or Collaborative Software.
My objectives for this open discussion were to:
- Define Social Computing and contrast it with Social Networking
- Highlight prevalent Web 2.0 themes
- Discuss why we’re increasingly seeing “Everything” 2.0
- Share the Business Drivers and Challenges of using Social Software in the Enterprise
- Share an Enterprise 2.0 Implementation Framework
- Cover the Value Proposition of Social Software
- Highlight the intersection of Marketing 2.0 and Social Software
The presentation I delivered: